Zynk 30 brand

What is Branding?

Today we are on information overload. We are constantly bombarded with news, information, and advertisements everywhere we turn. So, how do you make your company, or yourself stand out from the crowd? Branding. “But, I have a logo,” you say. Good start, but that is not branding. It is just a piece of the larger […]

Art Prize Review

This month the city of Grand Rapids, Michigan, held its annual art competition, Art Prize. If you are unfamiliar with Art Prize, it is an open, independently organized, international art competition with a $200,000 top prize.  The prize is decided entirely by public vote. For 19 days, three square miles of downtown Grand Rapids is […]