Having a good understanding of your client’s customer lifecycle is essential to making repeat customers and you guessed it – increasing sales and your brand loyalty. Your client begins on their customer lifecycle the moment they get the idea that they need your good or service. The path is continued all the way through, until […]
Author: Brian Kuszynski
5 Lessons Building Marketing Strategies For A Decade
Zynk30 has been creating marketing strategies for a minute now. Actually, it’s been about 6 million, 307 thousand, and 200 minutes – give or take. Okay… Let me rephrase that: 12 years. We’ve been doing this for 12 years. In the last 12 years, our strategy for building marketing plans for our clients has gone […]
The Business Meeting That Changed the Way We Help Our Clients
Several years back, a prospect called me in. Without giving away too many details about the prospect, they were a 30-year-old local business, and at the top of their list of desires at the time was a new website. Zynk30 does this kind of work all the time, so at first, I thought nothing of […]
5 Steps To Branding
Today we are on information overload. We are constantly bombarded with news, information, and advertisements everywhere we turn. So, how do you make your company or yourself stand out from the crowd? Branding. “But, I have a logo,” you say. Good start, but that is not branding. It is just a piece of the larger pie. Let’s take a look at […]