Having a good understanding of your client’s customer lifecycle is essential to making repeat customers and you guessed it – increasing sales and your brand loyalty. Your client begins on their customer lifecycle the moment they get the idea that they need your good or service. The path is continued all the way through, until […]

Zynk30 has been creating marketing strategies for a minute now. Actually, it’s been about 6 million, 307 thousand, and 200 minutes – give or take. Okay… Let me rephrase that: 12 years. We’ve been doing this for 12 years. In the last 12 years, our strategy for building marketing plans for our clients has gone […]

Several years back, a prospect called me in. Without giving away too many details about the prospect, they were a 30-year-old local business, and at the top of their list of desires at the time was a new website. Zynk30 does this kind of work all the time, so at first, I thought nothing of […]

At Zynk30, it’s no secret that we help our clients to develop marketing plans and strategies that allow them to reach their goals when it comes to finding leads, selling products, and closing deals. But the lesser-known fact is that not all marketing plans are created equal. Some marketing plans are better than other marketing […]

Across all of the social media platforms online, there are more than 4.5 billion users. There are also more the 50 million business pages on social media. To put it lightly, everyone is on social media. Okay, since the world’s population is around 8 billion, half of everyone is on social media. That’s a fact. […]

Whether you’re a small business owner, a startup founder, or the CEO of a multimillion-dollar enterprise, having an email list for your business is essential for success. The email list helps establish a relationship between a business and its customers, and it also helps establish a business as a thought leader in its field, which […]

Search Engine Optimization (SEO) is a popular marketing buzzword these days. Having “content” is great, but “SEO optimized” content sounds way better and way more exciting. But what does it mean for something to be “SEO optimized”? How can you optimize your content? What’s the point of SEO? How difficult is SEO? There’s a lot […]

Whenever we work with a new business to develop a marketing plan, the first goal is always to boost brand awareness, gain followers, and build an audience for the company to pitch their products to. But what about when you finally start to gain some traction online? How do you leverage your audience and turn […]

Every business is a goal-oriented endeavor. The goal of the business is to succeed in the marketplace, and each business needs a plan on how it’s going to get there. It doesn’t matter if you’re running a massive Fortune 500 enterprise or a small startup out of your garage, a business plan is an essential […]

Today we are on information overload. We are constantly bombarded with news, information, and advertisements everywhere we turn.  So, how do you make your company or yourself stand out from the crowd?  Branding.  “But, I have a logo,” you say.  Good start, but that is not branding.  It is just a piece of the larger pie.  Let’s take a look at […]