Loading Events

« All Events

Customer Segmentation: How to not waste resources on the wrong clients

January 30 @ 4:00 pm - 5:00 pm

Zynk30 Customer Segmentation cover picture

What is Customer Segmentation Good For?

Is your sales cycle too long? Spending too much money advertising? Are you giving away “free” consulting to prospects that never turn into customers? If you answered yes to any of these questions you need to join us for a happy hour workshop where we will discuss how to effectively use Customer Segmentation to message your prospects.

Every business owner understands the market that they operate in, but sometimes it can be difficult to get through to the person you need to talk to. Wouldn’t it be great if your target audience not only heard your message but was actively seeking it out? Well, they are. If they are not finding you to talk, they are talking to your competitors. Why aren’t they talking to you? Because you are not talking specifically to them. Your message is too broad. This is where customer segmentation comes in.

How to Segment Your Customers

It’s tough operating a small business. You don’t always have the resources to commit as large corporations do to find your customers. So what do you do? In January, Zynk30 is continuing its monthly workshop series with a happy hour event to answer this question and more in Customer Segmentation: How to not waste resources on the wrong clients. This workshop will provide you with the knowledge and tools that you will need to segment your customer base and identify the people you need to be talking to, to grow your business. You will understand how to strategically place your business’s message where the right person will hear it at the right time. It’s about effectively using your time, knowledge and resources to reach an audience that needs the product or service that you offer. Specifically, we will cover:

  • How to Identify your customer
  • Dividing up your customers by mind set
  • What happens to make your customers take action

The workshop will be on January 30th, at 4:00pm. Simply click on the register button above and fill out the registration form to sign up. Space is limited. There are only 8 spots available. We are looking forward to a great discussion over a couple of free drinks!


January 30
4:00 pm - 5:00 pm


73 W Monroe
Chicago, IL 60603 United States
+ Google Map