Marketing Strategy

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Marketing Strategy is a long-term plan built around a customized selection of marketing techniques — print and collateral, digital, social media, etc. — that will create the best opportunities for your company to enhance brand awareness and increase sales. When done properly, it shouldn’t look like any other company’s marketing strategy because no two companies, even two companies in the same industry, are the same. Show us two companies in the same industry, in the same market, with identical marketing strategies and we’ll show you one company about to fail/go out of business.