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Why is Branding Important? Do you have difficulty acquiring new customers? Are you not retaining current customers? These are experiences of a company that does not have brand consistency. Branding is strategic. It embodies your company’s essence. That one thing that you do that differentiates you from everybody else. It is what your company is known for and what people remember about your company. Your brand is completely unique to you. It is more than your product or service. It…