Unfocused, that was the one word that could best describe the marketing for Serra Bartlett Chevrolet. After conducting a brief analysis, we decided that we were up for the challenge. While some individual components are well done, in totality they had, two websites, unanswered complaints on Facebook, a Twitter account that was not listening or speaking to a relevant audience, poor Google ratings, and unaligned customer communications. This all pointed to one conclusion, no one was paying attention to how the customer experienced Serra Bartlett.
The customer experience is the only experience that counts. Zynk 30 planned, coordinated and tracked actions key to creating and following a good strategic marketing plan. With the proper plan in place, improving the customer experience was simple. Creating a strategic marketing plan drew focus to the customer experience.
Over the course of a year Zynk 30:
Created an overall marketing strategy and message
Increased customer engagement on social media through discussion and learning
Utilized online advertising to re-engage potential online customers
Created email marketing campaign to re-engage customers
Improved traffic and online engagement through website analytics
Coordinated with other service providers for TV and print advertising to create one unified message.
The best part is we trained the Serra Barlett staff to do much of this on their own, making them confident to make the customer experience a memorable one.
“My experience working with Brian was great. His work was always done exactly as specified and delivered in a timely and professional manner. He consistently gave great feedback into the en devours we were trying to accomplish. I look forward to working with him again when the opportunity presents itself.”
Chevrolet Serra Bartlett