Search Engine Optimization (SEO) is a popular marketing buzzword these days. Having “content” is great, but “SEO optimized” content sounds way better and way more exciting. But what does it mean for something to be “SEO optimized”? How can you optimize your content? What’s the point of SEO? How difficult is SEO? There’s a lot […]

Whenever we work with a new business to develop a marketing plan, the first goal is always to boost brand awareness, gain followers, and build an audience for the company to pitch their products to. But what about when you finally start to gain some traction online? How do you leverage your audience and turn […]

Every business is a goal-oriented endeavor. The goal of the business is to succeed in the marketplace, and each business needs a plan on how it’s going to get there. It doesn’t matter if you’re running a massive Fortune 500 enterprise or a small startup out of your garage, a business plan is an essential […]

Today we are on information overload. We are constantly bombarded with news, information, and advertisements everywhere we turn.  So, how do you make your company or yourself stand out from the crowd?  Branding.  “But, I have a logo,” you say.  Good start, but that is not branding.  It is just a piece of the larger pie.  Let’s take a look at […]